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Jason Hoelscher’s work explores the interzones between flat and spatial, between corporate and aesthetic. Using a sleek, minimal look influenced as much by logos and graphic design as by minimalism and hard-edge abstract painting, Hoelscher tests two of the dominant pictorial modes of painting over the last 500 years. Combining the visual cues of Renaissance perspective with modernism’s literalist adherence to flatness, the works imply perspectival space while still adhering to a rigorous, flattened picture plane.
In addition to such formalist aspects, Hoelscher explores the recombinant aspects of contemporary visual culture, where once-specialized forms like painting become acclimated to everyday viewers trained on the quick-read of corporate iconography and TV fast-edits, while advertising firms create campaigns designed by fine artists.
Jason Hoelscher lives and works in Savannah, Georgia, where he is a professor at Savannah College of Art and Design. He received his BFA from Rocky Mountain College of Art and Design in Denver, and his MFA from the Pratt Institute in New York. In addition to exhibitions at RULE, he has exhibited his work at the Arvada Center for the Arts and Humanities, MCA Denver, and at galleries in New York City, Los Angeles, Miami, Savannah, and elsewhere.
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